1. The two CEO s both found a need and conquered it. The need was a better search engine that was reliable. Larry Paige and Sergey Brin founded Google which made it possible to find content easily.
2. Funding and resources were necessary and the CEOs did not have enough of that.
3. The key is to be innovative and produce something different than the rest of the crowd.
4. They use the information on the internet and your key words to produce a search result.
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